What's new at Branding Identity

Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students... (read more)

Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products... (read more)

Business Branding - How Character Affects Customers and Your Business Image
The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your... (read more)

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events... (read more)

Loan Officer Marketing? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. It? like the first time you watched your favorite movie... (read more)

Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire... (read more)

Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it? who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization... (read more)

A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank... (read more)

Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web... (read more)

Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business... (read more)

Political Branding and Marketing
Political strategists, branding gurus and image consultants could learn a lot from the modern corporate successes in branding. In each political season we see positioning by the front-runners to get your vote... (read more)

The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living... (read more)

Strategic Moves In The Branding Gamble!
The so called? lobalisation?has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market... (read more)

Corporate Internet Branding? Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P... (read more)

Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house... (read more)

How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists... (read more)

Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true... (read more)

Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples... (read more)

7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers... (read more)

Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength? and equities? What are the barriers or threats standing in the way? A brand strategy company will... (read more)

Why Branding Is Vital For Your Home Business Success
On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear... (read more)

4 Underused Hot Spots for Your Personal Branding Iron
I?l never forget what my mentor told me:? on? communicate in any way to any person without the stamp of your personal brand.?veryone has a personal brand, whether they know it or not. And everyone has a personal brand, whether they like it or not... (read more)

Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home? it greatly... (read more)

Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace... (read more)

Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself... (read more)